Fitbit, a leader in health and technology, has recently introduced a new digital product to help individuals reach their goals faster with a more manageable approach.
Fitbit Care is a combination of the company’s popular fitness tracking devices with a new health coaching platform that addresses everything from wellness and prevention to chronic conditions and complex care management. Designed to promote wellness and improve disease management and prevention with tailored health and wellness services for a more personalized application. This exciting new enterprise attained through the acquisition of Twine Health, a small Boston-based software startup, will continue to support the fitness tracking Fitbit is known for while also addressing services like medication adherence, smoking cessation and managing chronic conditions.
Fitbit Care will be offered via the company’s business-to-business unit, Fitbit Health Solutions. Following in the footsteps of Apple and Amazon as they move into the healthcare system the health coaching platform was designed for integration into organizations with healthcare professionals on staff or businesses that include health plans, workforce health providers, and health systems. The Fitbit Care approach focuses on key tenets of behavioral psychology and learning science as the core principles of the application. By putting people at the center of their own health journey it offers personalized care with more sustainable behavior changes with offers better long-term results. at the core of the experience. Users enrolled in the care plans also have access to health coaches, who will offer personalized fitness and exercise plans along with other wellness advice. The coaching sessions are offered through remote communication and face-to-face meetings. Individuals who are enrolled in the health coaching component of Fitbit will have access to the new Fitbit Plus app, which allows users to track metrics including blood glucose, blood pressure, and medication adherence, both from Fitbit and other third-party connected devices. The social component of connecting through groups also encourages healthy behavior as users keep each other accountable, motivated and encouraged as they exercise together in social groups. This enables an entire team to participate in the health coaching experience.
According to the Fitbit Care website clients have seen dramatic increases in coach panel size, often upwards of 300% in some cases. The main goal is for users to have the ability to connect with their doctors through the Fitbit Care platform. This new premium fitness coaching feature will allow doctors to have the ability to check on a user’s daily metrics and stay up-to-date on the effectiveness of the treatment for specific issues. Essentially, Fitbit wants to be the one place everyone connects over health and supporting patients beyond the walls of the doctor’s office is a big step in this direction by providing accountability, support, guidance and resources that remove some of the most difficult barriers in healthcare outcomes.
- Jason Vanzin
- Oct 22, 2019
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